Many people say that LinkedIn is used to have your CV online and visible to recruiters.
Nothing could be further from the truth.
Sticking to simply using it for that purpose puts the candidate in a passive position that will not get you many results.
Others go further and consider it as a place where consult job offers that are published, like any other portal.
Again, it’s a very limited way of looking at it.
And it is actually a professional social network. It is the largest database of professional contacts that exists, and it allows you to be one click away from many professionals who can contribute to the development of your career (there are already more than 300 million active users).
Therefore, reduces the distances and allows you to connect with professionals in your sector and who work in the companies where you would like to be.
In addition, it has a series of functionalities that, when used well, will allow you, among others, to obtain visibility with companies, generate a professional digital reputation, position yourself as an expert or create valuable contacts that will also make it easier for you to access job offers that are not published anywhere (what is known as hidden market).
Therefore, as you can see, the benefits are immense and go far beyond “posting your CV online”.
Nor is it a matter of merely being on the platform through your profile, but the key is to manage your presence on LinkedIn with your connections and the content that you share through your activity, within your job search strategy proactive.
Its structure makes it the place where you can easily show your interests, knowledge and experience in an area or sector, and make yourself visible to future employers.
And this is how you can show your full professional potential, sharing content in multiple formats (presentations, videos, audios, pdf, etc.), and thus you will gain visibility with professionals in your sector or future employers from any place or company and connect with them.
And that is precisely what LinkedIn is about, connecting with other people through your network of contacts.
How does your network of contacts works on LinkedIn?
Your network consists of 3 levels:
- First degree contacts. They are your direct contacts, the people with whom you have connected because you have invited them or have invited you to connect.
- Second degree contacts. They are the contacts of your contacts (the 1st degree contacts of your 1st degree contacts).
When you connect with someone on LinkedIn, all of their contacts become your 2nd degree contacts. This means that you can know their name, position, company they work for, etc.
- Third degree contacts. They are the contacts of your contacts’ contacts (the 2nd degree contacts of your 1st degree contacts). As you can see, the increase in connections increases exponentially the size of your network.
In this way, it makes it much easier for you to do networking. A strategy that you must carry out if you want to carry out a truly proactive job search.
And the way of looking for a job has changed.
Continuing with the same strategies that did work a few years ago will now give you little or no results.
Resorting to looking for a job on the portals (where only 20% of the existing offers on the market are published) to compete against many other candidates (usually up to more than 300) is a safe bet due to wear and tear and frustration in your search.
More than 80% of job offers are not published and are covered through what is known as the hidden vacancy market, and it is where networking and your contacts they take on immense weight.
Fortunately with the changes new opportunities arise, and at the present moment, without a doubt, LinkedIn is your great ally for the present moment.
If you want to know how to do it, you can sign up for the LinkedIn course for your job search, where you will learn the keys to using the platform and increasing your chances of finding your next job.