Today I tell you what are keywords or keywords on LinkedIn, which is a query that you have asked me a lot on social networks.
If you are a professional, I hope you are on LinkedIn, since it is the largest social community oriented to the professional field.
It is not to be used exclusively to find a job, it also serves to create your personal brand, position yourself in Google, contact clients or develop your network of contacts.
In order to get the most out of all the functionalities it is important that you can work on your positioning on the platform.
Positioning works mainly through: your interactions, your network of contacts and your profile. And precisely to optimize your profile, what you can do is feed it with those keywords.
What are those keywords? They are the words by which you want to be recognized and therefore, by which you are found on LinkedIn.
That is, when someone wants to find a professional like you, what words would they put in the search engine? For example “Graphic Designer WordPress”.
Don’t think about how good they sound to you, but how those people would look for you (what terms are they would think of).
Keep in mind that these keywords will not only help you position yourself on LinkedIn but also index on Google, LinkedIn being one of the domains that precisely has the most positioning on Google.
Ideally, choose about 4 words and use them as much as possible throughout your profile, so that the keyword density is high and thus gives it relevance.
However, you must make reasonable use of them, since otherwise LinkedIn could consider it as spam and penalize you.
The key? That you see that those words are repeated but that it is natural.
Optimized use of keywords helps you a lot to get in the first positions in searches (which are the ones that count after all).
It’s not the only thing
However, keep in mind that the existence of keywords is not the only criterion that LinkedIn uses to display results, since in the end it is based on a more complex algorithm that every time they keep changing and improving.
This is why it takes into account more factors (in this link you have more information in case you want to deepen) such as the location of your profile, the degree of connection with the person doing the search, the type of activity you have within from the network, etc.
Think that in the end what LinkedIn does is giving greater visibility to those users who make greater use and more efficient use of the network, therefore it goes much further than what it is to incorporate the words to the profile.
What’s more, searches are personalized to the user. That is, if I do a search using some terms, I will not get the same search results as those that may appear to a contact of mine who has also used those terms.
This is because LinkedIn also takes into account aspects of the person doing the search, such as their search preferences, history, etc.
The idea is that you have the keywords well present throughout your profile so that the algorithm detects that your profile is relevant for certain search terms.
However, in the name section you should not use them, since it violates the rules of use of LinkedIn and could penalize you for doing so.
Where to put those keywords?
- Yes or yes in the headline. It is the most sensitive field to searches, so you cannot forget to include them there.
- The excerpt (old “about”). That field that many people do not take advantage of and that nevertheless has enormous potential, since it offers you the space to express yourself and explain everything what would not otherwise be reflected in your profile.
- Experience. Here it is interesting that as far as possible, you use the same denomination, so that there is that coherence and consistency of the keyword. For example, if in an experience you indicated a designer, do not put another “specialist in graphic design”, if you can call him the same.
- Other sections: skills, achievements, recommendations, including the title of the content that you upload (photos or other multimedia files), as well as customize your public url.
In this way, think about what your keywords would be and optimize your profile, as an important point in your strategy for using LinkedIn.