The world of work is a jungle, in which the kings are not the strongest nor are they necessarily the ones with the most training, but those with the best professional strategy. After working for twelve years in positions of responsibility in Human Resources consulting, in all types of sectors and jobs, I have had enough time to realize this and to corroborate this idea.

A professional strategy is essential to be able to achieve the objectives that one proposes. Although it is something that they rarely tell us. It seems that training is the only thing that works. That, and the years of experience. And let me tell you that it is not true. Entering the professional world without a strategy is like starting to cook without knowing the recipe. You may have the ingredients, but what do you do with them? In what order are you incorporating them? Do you cook them over low heat or high heat?

As I told you, having a professional strategy is very important. Because it will allow you to focus and be clear about the way forward, that is, go for your goals. Instead of lurching around or chaining down jobs that don’t bring you anything.

In addition, having a professional strategy will help you to increase the number of job interviews. Whether you are in the process of looking for a job, or if you currently have a job, but want to change. Because having a professional strategy is equivalent to achieving goals.

  • To start you must analyze the market. I’ve had clients whose plan was to “send the resume to all offers.” This was due to the mistaken belief that “the more offers you apply, the more likely you have someone to call you.” Error. This is called killing flies with cannon shots. You should not forget that the person who receives your resume is a professional. I myself, as I was saying, I have been on the other side for years, and I can assure you that there is an abysmal and notorious difference between who applies for a job consciously and with real expectations, and who does it to do it. So I suggest you choose eight ideal offers related to “yours”, depending on the category, functions, category and company. And that you analyze them well.
  • Because after that you will be able to define your goals more precisely. Your goals will largely define your roadmap. They will allow you to focus on those job offers that best fit your profile, and with what you are looking for, both at the level of functions and responsibilities, as well as conditions. But at the same time, they will help you to discard all those offers that are not made for you, but to which you may have been applying, for the mere fact that “they are job offers.” And with which you lose energy and time.
  • Also, focus on specialized job portals and consulting firms. Contact headhunters to keep you in mind when opportunities arise that fit you.
  • It is also important to have a resume that is visually appealing and says what you have to say. We live in the age of the image and the design of your resume is the first impression they will have of you. However, you might be surprised how little many job seekers think about this. As I was saying, I’ve been to the other side and I’ve seen it. If you need ideas to have an optimized CV, there are endless templates on Google that will serve as inspiration.
  • Also, don’t underestimate the power of cover letters. When you directly contact those responsible for the selection processes, you have a unique opportunity to seduce them with your email or leave them indifferent. It is in your hand. I also advise you to keep in mind the positive influence that letters of recommendation have. In other countries this is more established. But in Spain we seem to be ashamed. From experience, I tell you that in the eyes of an interviewer it is something very useful.

Of course, this is not magic. As you know, many factors influence a selection process. But what we want with a professional strategy is precisely to have control over everything that depends only on us. And I assure you that if you have that clear, you will get many more job interviews.