The situation in the market and the workplace has changed, and now more than ever the importance of knowing how to show and transmit our value as professionals is becoming evident.

Today I want to talk to you specifically about those cases in which you are looking for a job or a new job.

Carrying out this search or change requires a strategy that ranges from the definition of our professional objective to more specific elements such as the preparation of our CV.

And the fact is that writing your CV goes beyond putting all your training and professional career into a document.

We tend to confuse the purpose of this tool, the CV, since it is not so much a condensation of all our professional aspects exclusively, but it is a sales document.

And the objective of this sales document is to open the door to the next step in a selection process, which is the interview.

In this way, it has to be strategically structured and written to fulfill its purpose, which is to capture the interest of the person who is going to read it, so that they want to know more and open the opportunity for you to conduct a personal interview.

With this objective in mind, we must bear in mind a key rule that affects the first phase of a selection process, that moment when the recruiter reads your CV for the first time.

And it’s the 7-second filter.

A recruiter spends about 6-7 seconds scanning your CV at a glance to decide whether to continue in the process.

This means that you have to make a good first impression on the recruiter to get their attention

Does that mean that you have to put all the information of your entire professional career so that you see your full potential as a candidate?


If there is a lot of information, it is more difficult for the recruiter in those 6 or 7 seconds to find exactly the information they are looking to find, and if they start to see other data, your resume will not generate the impact you need to make your way to the next step in the selection process.

It means that the information that the recruiter sees at a single glance, in those 7 seconds is RELEVANT for him, depending on what your company needs and the description of the position you have.

So the key is that you can adapt the CV to the offer in order to generate the necessary impact on the recruiter to awaken that interest and that he wants to know more about you as a candidate.

Because I insist, a CV is not a document where you write your entire professional career, studies, etc., but it is a sales document, whose purpose is to open the door to the next step in the selection process, which is the interview.

To help you pass the filter I give you 5 keys so you can review your CV.

5 Keys to pass the 7-second filter.

  1. The photo.

    It is an element that, although it is not mandatory, can help you score points by helping you establish connection with the other person.

    Preferably use a neutral background (ideally white), which is not a clipping of your holidays or a wedding, since it can be seen that it is taken from another photo.

    Let your full face appear, looking at the camera, with a professional appearance and a positive attitude. A smile will always open doors for you.

  2. Optimize the CV for reading.

    Establish a clear and simple structure.

    Highlight in bold the titles of the work you have done.

    Use bullets to outline the information (beyond condensing everything into paragraphs).

    Use simple fonts, such as Calibri, Cambria, Arial, etc.

    Include blank spaces to give space and air to the CV and make it easier to read.

    Make sure that the content is concrete and above all, relevant. Highlight the achievements you have obtained and whenever possible it is recommended that you make use of numbers: quantitative information beyond qualitative.

  3. Customize the CV to the offer.

    Incorporates the keywords or keywords in context. It is important that the keywords appear, especially for those cases in which the first reading will be made by a robot, but it must be well written within a context, since in the end it will be read by a person and must see that coherence.

    Make sure the information you provide is key and relevant to the company and the specific offer.

  4. Offer a clear value proposition.

    Reflect what your achievements have been.

    Contemplate a professional profile section in which you describe what that value proposition is, what differentiates you to be the chosen one and not any other.

  5. Take care of the design.

The CV is pleasing to the eye, easy to read.

Use headings and sections.

Try not to exceed two pages, keeping in mind the premise of incorporating only the information that is most relevant.

By optimizing these 5 elements, you will earn points when your CV passes the 7-second filter.